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In its first few months, GSN's commercials consisted of public service announcements (PSAs), promotions for its programming and commercials related to network parent company Sony.
By 1995, when the network began to expand, the network began accepting conventional advertising as it gained new sponsorships.
From 1994 until about 1997, the network aired classic pre-1972 game shows as well as game shows made after 1972, most of which came from the Mark Goodson–Bill Todman library.
In March 2011, Direc TV (which by this point had taken over Liberty Media's stake in the network, which had increased to 65%) sold a 5% stake in the network back to Sony Pictures Entertainment; although Direc TV nominally remained the majority owner, it had ceded control of the network to Sony, and has the right to force Sony to increase its stake in GSN to 58%.GSN is available to 79 million households in America as of January 2016.On May 7, 1992, Sony Pictures Entertainment joined forces with the United Video Satellite Group to launch Game Show Channel, which was set to launch in 1993.The show featured calls from viewers, interviews with classic game show hosts and behind-the-scenes features of game shows.At three separate points in each day, interactive games were played with at-home contestants.